In a riveting prelude to the much-awaited IPL 2024, Chennai Super Kings (CSK) under the captaincy of the iconic MS Dhoni have unveiled their new jerseys. The ceremonial launch adds a dash of excitement as fans eagerly anticipate the team’s performance in the upcoming tournament. The jersey reveal is not just a mere formality but a symbolic moment, signaling the commencement of CSK’s campaign. As the team MS Dhoni’s revamped attire, it not only showcases the vibrant spirit of the squad but also pays homage to the illustrious leadership of MS Dhoni. The unveiling ceremony encapsulates the fervor and anticipation surrounding CSK’s journey in IPL 2024, creating a buzz among cricket enthusiasts worldwide.
In a grand anticipation ceremony, the Chennai Super Kings (CSK) recently unveiled their official jersey for the upcoming IPL 2024 season. The launch event celebrated at the iconic Kalaivanar Arangam in Chennai, witnessed a mix of emotion and magic as fanatics gathered to witness the long-awaited reveal. The most notable highlight of the event was, undoubtedly, the unveiling of the back of the shirt, adorned with the iconic number 7, symbolizing the enduring legacy of legendary cricketer MS Dhoni. As cameras parade ban and social networks buzzed with emotion, the sight of Dhoni’s revered number provoked nostalgia and anticipation among cricket fanatics across the world.
A partnership beyond borders:
CSK joins forces with Etihad Airways Adding to the spectacle, CSK announced a ground-breaking partnership with Gulf airline Etihad Airways, marking an important milestone in the franchise’s journey. The collaboration revealed amid much fanfare, solidifies Etihad’s position as the official sponsor of the illustrious team. With the Etihad logo proudly displayed on the players’ jerseys, the partnership promises to extend beyond mere branding, spanning a spectrum of collaborative efforts across multiple platforms.
A strategic alliance: the Etihad perspective
Commenting on the partnership, Arik De, Chief Revenue Officer of Etihad Airways, emphasized the strategic importance of aligning with a powerhouse like CSK. He has underlined the shared values of excellence and dedication that unite the airline and the cricketing giants, highlighting their mutual commitment to delivering unparalleled experiences to fans and sponsors alike.
Setting new standards:
CSK’s vision for the future For CSK, the collaboration transcends traditional sponsorship paradigms, as CEO Kasi Viswanathan put it. With a holistic approach, the association seeks to redefine sports associations by prioritizing fan engagement and enhancing the experience. With a shared spirit of excellence and innovation, CSK and Etihad aim to set new benchmarks in sporting partnerships, ushering in a new era of synergy and success.
MS Dhoni’s factor: a touching gesture
Amid the fervor surrounding the jersey launch, MS Dhoni‘s gesture of promoting his childhood friend’s sports company struck a chord with fans. By sporting a bat adorned with the Prime Sports sticker, Dhoni not only showed his loyalty to him but also honored the pivotal role played by his friend to him in shaping his illustrious career. The touching gesture resonated across social media platforms, further cementing Dhoni’s status as a beloved icon both on and off the field.
Camouflage tribute to Indian armed forces: CSK
“The new jersey features camouflage as a tribute to the Indian armed forces and three stars over the logo of the much-loved franchise,” CSK said in a statement.
“We have had it in mind for some time to find ways to raise awareness about the significant and selfless role of the armed forces. The camouflage is an appreciation of their service, they are the real heroes,” said CSK CEO KS Viswanathan.
The new jersey also features the logo of CSK’s new jersey sponsor Myntra. The jersey also has 3 stars above their logo, highlighting the 3 titles they have won so far in the IPL. The Roaring Lion logo is located in the left corner of the jersey.
In a video shared by the franchise, Dhoni urged CSK fans to start whistling as he prepares for the new season. “Thala Dharisanam! WearOnWhistleOn with the new #Yellove!” CSK captioned the post.
Chennai Super Kings will begin their IPL 2021 campaign against last year’s runners-up Delhi Capitals on April 10 in Mumbai.
Dhoni had arrived in Chennai to conduct a training camp with the likes of Ambati Rayudu and other local stars who were available to participate in the camp. Dhoni was seen picking up the pace during the net sessions in Chennai. Notably, former BCCI president N Srinivasan revealed that Dhoni had trained indoors in the camp in the morning and outdoors in the evening in a bid to prepare for the new season.
CSK will shift their camp to Mumbai as they begin their away campaign. It should be noted that no team will play at its headquarters this season. Dhoni, along with the Indian players who were part of the camp in Chennai, is likely to leave for Mumbai on March 26, where they will undergo quarantine before resuming training.
